Pepsi Blue has become a sort of catch-all catcall for something that's a possible shill posting on MetaFilter - that is, an ad or product endorsement for reasons other than just overall consumer joy. The reason why Pepsi Blue was chosen had to do with the large number of bloggers who seemed to pay special notice of the Pepsi Blue launch, including this post on MetaFilter.

Many MetaFilter members are suspicious of posts (and to a lesser extent, comments) that appear to endorse a (usually new) product or service. If you do want to make a post recommending a product, it is a good idea that you shouldn't have a special interest, financial or otherwise, in the product. Even if you don't, you should still be prepared to face some probing questions in the thread. There are ad sites out there already where such posts might be better received.
(tags: pepsiblue ads ) March 30, 2006 - permalink - back to questions

MetaFilter carries a bit of advertising space devoted to Google's Adsense keyword-matching text and image ads, and also Federated Media image ads. If you are a member of MetaFilter, you won't see any ads on comment threads but you may see the occasional small ad on the front pages of each subsite. Ads that run on Federated Media are approved ahead of time. Ads from Google's Adsense program are automatically generated and matched and aren't approved ahead of time. If you spot an annoying, obnoxious, and/or offensive ad, your best bet is to use the contact form to let us know where you saw the ad, what it said, and the URL of the site it led to, and we'll be able to filter it out of the ad system. If you'd like to place an ad on MetaFilter, contact Federated Media directly or follow the link on Google Ads.
(tags: ads advertising federatedmedia google adsense ) June 19, 2008 - permalink - back to questions