3 FAQ tagged with advertising

What does "Pepsi Blue" mean?

Pepsi Blue has become a sort of catch-all catcall for something that's a possible shill posting on MetaFilter - that is, an ad or product endorsement for reasons other than just overall consumer joy. The reason why Pepsi Blue was chosen had to do with the large number of bloggers who seemed to pay special notice of the Pepsi Blue launch, including this post on MetaFilter.

Many MetaFilter members are suspicious of posts (and to a lesser extent, comments) that appear to endorse a (usually new) product or service. If you do want to make a post recommending a product, it is a good idea that you shouldn't have a special interest, financial or otherwise, in the product. Even if you don't, you should still be prepared to face some probing questions in the thread. There are ad sites out there already where such posts might be better received.
(tags: ) March 30, 2006 - permalink - back to questions

How does advertising on MetaFilter work?

MetaFilter carries a bit of advertising space devoted to Google's Adsense keyword-matching text and image ads, and small image ads on the front pages of subsites from Carbon. If you are a member of MetaFilter, you won't see any ads on comment threads but you may see the occasional small ad on the front pages of each subsite (which you can turn off). Ads from Google's Adsense program are automatically generated and matched and aren't approved ahead of time.

If you spot an annoying, obnoxious, and/or offensive ad, your best bet is to note the URL of the site it's pointing to... then use the contact form to let us know where you saw the ad, what it said, and the URL of the site it led to, and we'll be able to filter it out of the ad system.

If you'd like to place an ad on MetaFilter, follow the link on Google Ads to place one directly on this site.
(tags: ) June 19, 2008 - permalink - back to questions

A sketchy or inappropriate ad is showing on the page. What can I do?

Copy the URL that the ad is pointing to and send it to the mods through the contact form, telling us what the ad said and where on the page you saw it. This allows us to get it blocked. Metafilter does not pre-approve the advertisements that are shown; we can only catch the bad ones if users send us their URLs. See here for more about how advertising works on Metafilter.
(tags: ) December 20, 2012 - permalink - back to questions